The ask: Think of a beautiful, creative way to promote CoverGirl's partnership with Pitch Perfect 2 without using any cast members from the movie.

The idea: Cast an acapella group of CoverGirl's very own and make a mini music video featuring the group and the collection. Give each girl a unique persona and a signature look to showcase all of the different colors and products in the collection.

This is a fully integrated project from video content to spotlight page to direct emails.