To promote the partnership between the STAR WARS franchise and COVERGIRL we created an interactive site hosted on TUMBLR to excite and educate consumers about this very cool limited-edition STAR WARS makeup collection. 

The idea: Demonstrate regimen and drive trial through interactive Wirewax how-to videos. Highlight the gorgeous STAR WARS-inspired looks created by makeup legend Pat McGrath. Promote COVERGIRL'S limited-edition STAR WARS Collection.